TOG Knives
Management of large replatforming project, migrating from WooCommerce to Shopify Plus.
INDUSTRY
Food & Drink
Home & Furniture
services
Replatform
CX Design
CRO
Development
Strategy
tech
Klaviyo
Shopify
Yotpo
Hotjar
Klarna
Increased conversion
Increased customer retention
Increased Sales
TOG Knives design and sells handmade kitchen knives, forged in the Samurai sword capital of Japan. Its knives are endorsed by 10 Michelin star chefs and appear on cooking shows such as Masterchef. In 2004, TOG founder Bert had the heart-stopping experience of seeing a master Japanese swordsmith at work. Working with craftsmen in Seki, we aimed to create a knife and brand that met these customers' needs.
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