Mallet London – Elevating Luxury Footwear with a Shopify 2.0 Rebuild

Overview

Mallet London is a British luxury footwear brand renowned for its innovative designs and commitment to exceptional craftsmanship since 2015. Founded to redefine the luxury market, Mallet combines high-end materials with distinctive style, making aspirational luxury accessible to a discerning clientele. Facing limitations with their existing website platform, Mallet partnered with WIRO to undertake a comprehensive Shopify 2.0 rebuild and achieve its growth objectives.

Client Objectives & Growth Goals

Mallet London approached WIRO with the following key objectives:

Primary objective was to upgrade its existing website to the Shopify 2.0 platform for greater flexibility and improved user experience.
Implement new features to drive customer engagement and retention.
Enhance the ability to manage and customise pages without relying on developers.
Introduce loyalty and retention strategies to strengthen customer relationships.
Effectively promote upcoming product launches and collaborations.

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Challenges

Mallet's previous website encountered several challenges:

The previous website was not built on Shopify 2.0 and therefore had limited ability to customise, edit and add new pages with new sections to the frontend in the Shopify editor.
The site lacked essential features such as a loyalty program, wishlist functionality and a structured product release strategy resulted in missed opportunities to engage and retain customers.
As Mallet continued to expand, their existing setup lacked the flexibility to support rapid growth and evolving marketing strategies.

WIRO's Approach & Process

To overcome these challenges WIRO undertook a comprehensive Shopify 2.0 rebuild for Mallet London, focusing on both aesthetics and functionality. The project encompassed:

1. Shopify 2.0 Rebuild

Transitioned Mallet London’s store to Shopify 2.0, allowing for seamless content management and page customisation.
Developed modular, flexible sections within the Shopify editor, enabling the internal team to update and refine their site without needing technical support.

2. Enhanced Customer Engagement Features

Loyalty Program: Integrated Loyalty Lion to offer discounts to their most loyal customers and building a VIP tiered system to reward users.
Wishlist Functionality: Enabled logged in users to save their products to come back to, or save for when on Sale.
Upcoming Drop & Calendar Page: Created a dedicated page to build hype for upcoming releases, exclusive collaborations with other brands and new products dropping from Mallet.

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Mallet London – Elevating Luxury Footwear with a Shopify 2.0 Rebuild

"WIRO went above and beyond to get an immaculate Shopify 2.0 site exactly how we wanted! They really are ecommerce experts and development wizards. We were super impressed with their desire and thrilled with the results"

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