Transforming Plenaire’s Digital Experience: A Seamless Migration to Shopify

Plenaire, a UK-made ethical and sustainable skincare brand inspired by the French expression for 'in the open air,' champions emotional well-being alongside effective skincare. Facing unsustainable costs and limited flexibility with its incumbent eCommerce solution, THG, Plenaire partnered with WIRO to migrate their online presence to Shopify. This transition aimed to provide a more scalable and cost-effective solution while preserving existing functionality and enhancing the brand's aesthetic showcasing a fantastic brand and products.

The primary challenges involved in this project were:

• Migrating to Shopify: Transferring a complex eCommerce site from one platform to another (Shopify) is a technically challenging undertaking, requiring careful planning and execution.
• Maintaining Functionality: Ensuring that all existing website features, including integrations and customisations, were successfully replicated on the Shopify platform was critical.
• High Costs of Existing Solution: The previous solution was unsustainable due to high platform cost.
• Scalability Issues: THG was limiting the brand’s growth due to its rigid system.

WIRO worked closely with Plenaire to address these challenges and create a robust solution:

• Discovery & Planning: WIRO began with a thorough assessment of Plenaire's existing website, functionalities, and business requirements.
• Strategic Migration Plan: WIRO conducted a thorough audit of Plenaire’s existing site, identifying essential features to retain while planning for enhancements on Shopify.
• Data Migration:  WIRO meticulously migrated all essential data, including product information, customer data, and order history, from the THG platform to Shopify.
• Shopify Rebuild: The team replicated the core functionality of the existing site on Shopify, ensuring no disruptions to operations or customer experience.
• Optimised Design & UX: A clean, brand-aligned aesthetic was maintained, with improvements for better usability and conversion rates.
• Seamless Transition: WIRO handled the migration process end-to-end, ensuring minimal downtime and a smooth shift to Shopify.

• Lower Operational Costs: Shopify provided a more cost-effective solution compared to the previous platform.
• Greater Flexibility: Plenaire regained full control over its eCommerce store, enabling faster iterations and customisation.
• Improved Performance: The new Shopify site maintained Plenaire’s premium aesthetic while enhancing user experience and scalability.