Peggs & Son's Seamless Migration from Magento to Shopify Plus

Ecommerce Strategy
CRO
Replatform
CX Design
Growth
Overview

Peggs & Son, is an independent menswear store in Brighton specialising in quality craftsmanship and modern aesthetics. However, their existing Magento platform was causing hefty recurring development costs, hindering user journey and administrative efficiency. WIRO successfully migrated Peggs & Son to Shopify Plus, delivering a streamlined eCommerce experience with outstanding results.

Client Objectives & Growth Goals

Peggs & Son's primary objective was to:

  • Migrate from Magento to Shopify Plus to reduce the Total Cost of Ownership (TCO).
  • Ensure seamless data migration, including product catalogue, customer data, and order history.
  • Enhance the overall user experience with a modernised product page design.
Challenges

The existing Magento platform presented several key challenges:

  • The Magento platform required constant development work, leading to high ongoing costs.
  • The store’s user journey was not optimised, affecting engagement and conversion rates.
  • Ensuring a smooth transition of historical data.
  • Slow loading speeds impacted both customer satisfaction and sales performance.
WIRO's Approach & Process

WIRO adopted a comprehensive approach to ensure a successful migration:

  • Workshops & CX Audits: Conducted in-depth workshops and CX audits to understand their needs and design a seamless migration plan.
  • Seamless Data Migration: Transferred historical data, including product catalogue, customer information, and orders.
  • Enhanced Product Page Design: Improved product page design and ensured standardised sizing options, significantly enhancing the user experience.
  • Performance Optimisation: Focused on improving loading speeds to boost engagement and reduce bounce rates.
Results Achieved
  • Increased Add-to-Cart Rate: Improved PDP design and better sizing availability resulted in increase in the add to cart rate by over 41.8%, enhancing the overall conversion funnel.
  • Enhanced Overall Conversion Rates: The combination of standardised sizing, AI-driven search, and a user-centric PDP contributed to a substantial improvement in the overall conversion rates.
  • Improved Loading Speed: Faster loading speeds, a key focus during the project, resulted in improved user satisfaction and a subsequent boost in conversion rates.
  • Seamless Data Migration from Legacy ERP: We successfully transferred Peggs & Son's data from their legacy ERP system to Shopify’s platform without disruption.
Increase in AOV
Increase in LTV
Increase in conversion

"WIRO migrated us smoothly from Magento to Shopify Plus, down to a well-organised process. Onboarding was simple and our PM did a great job of explaining the steps throughout. Their professionalism and data migration experience was very helpful, as managing that part ourselves would have been difficult. We were able to give feedback throughout, which was always handled very well!"

Charlie Haywood, Head of Marketing
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Discovery
Shopify Plus
Integration
Replatform
Growth
Audit
CX Design
Development
Ecommerce Strategy
CRO
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