Search Engine Optimisation (SEO) is at the core of any successful eCommerce marketing strategy. In the dynamic competitive world of eCommerce, getting organic traffic is crucial for your stores long-term growth. Without SEO, even the most beautifully designed store can struggle to attract visitors. According to a recent report, 66% of online shoppers head to a search engine to research new products or brands when considering a purchase. This highlights the necessity of a robust SEO strategy tailored specifically for eCommerce platforms like Shopify. So, how do you improve SEO on your Shopify?

Ways to Improve Your Shopify SEO

Here’s a few list of the tips to improve Shopify SEO that’ll helps to grow your store’s rankings and organic traffic.

1. Optimise Shopify's Built-in SEO Settings

Shopify comes with several features that allow you to manage core SEO settings, even if you’re not an SEO expert. Here's how you can use Shopify's platform to optimise for search engines

Customisable Title Tags and Meta Descriptions: Shopify allows you to manually edit the title and meta descriptions for each product and collection pages. ****Include your primary and secondary keywords in both your title tags and meta descriptions. Keep them short but compelling to increase click-through rates.

URL Structure: Shopify gives you the ability to create SEO-friendly URLs. Keep your URLs short and keyword-focused.Tip: Short, keyword-focused URLs are favoured by search engines. For an instance, if you're selling eco-friendly clothes, use a URL like yourstore.com/eco-friendly-shoes rather than a random words.

2.Leverage Shopify's Blogging Feature for Content Marketing

A Shopify store without content is like a shop with no signage. Regularly posting blogs around your niche will help you rank for long-tail keywords and drive organic traffic to your website. Shopify’s interface allows you to easily create and publish blog content with relevant keywords, without needing an external CMS tool.

Blogging: Consistently create blog posts about topics related to your niche. For instance, if you are a furniture brand could write about “How to Choose Sustainable Furniture for Your Home,” optimised with keywords like "eCommerce SEO" and "SEO with Shopify."

Internal Linking: Always link back to your products or other relevant blogs within your content. This helps distribute link equity and keeps users on your site longer, both of which are signals Google loves.

3. Use Shopify’s Schema Markup for Rich Snippets

Implementing  schema markup to your website helps search engines yo understand more about your content and display rich snippets in search results, thus improving website visibility. Some Shopify themes like Dawn already come with built-in structured data.

5. Optimise for Mobile Using Shopify's Responsive Themes

Google has made it clear that page speed is a key ranking factor. A slow-loading site hurts both user experience and your rankings. Additionally, mobile SEO is increasingly important, with the majority of users now shopping from mobile devices. Therefore, build a mobile optimised store to improve SEO and user experience. Some ways to optmise your Shopify store for the mobile version are:

• Accessibility of the Navigation Bar: Add a simple and easy navigation structure which can help visitors quickly find what they want and encourage them to stay longer on your site.
• Optimise product images and videos: Compress your product images and videos to reduce their file size without affecting the quality.
• Improve the mobile page speed: Improve the mobile speed by implementing various optmisation strategies such as enabling browser caching, minifying code and more.
• Effective CTA Button: Optimise your CTA button for mobile sites to push your visitors to purchase and improve your conversion rate.

Technical SEO Optimisation for Shopify: WIRO’s Approach

Whilst we’re not an SEO agency and we don’t optimise your content, but we build the best SEO practices without relying on any third-party integration or apps. Our strategies focus on improving site speed, accessibility, and technical SEO elements to ensure your store performs well on search engines and provides a seamless user experience. Here's how we do it.

At WIRO, we follow recommendations from tools such as Lighthouse to improve performance, quality of web pages, and accessibility without relying on apps. We optimise site speed based on how assets are loaded on the page(images and css/js). For accessibility, we implement best practices like adding descriptive alt text, ensuring things are set up correctly with labels and readable text, Image alt tag and more. On-page SEO is strengthened by optimising meta descriptions, fixing broken links, and making sure all links are crawlable. We also recommend our clients to use SEO audit tools like SEMrush, Ahref or SE Ranking to monitor your site's SEO health and maintain strong organic traffic growth. This hands-on approach helps your Shopify store rank higher while delivering a seamless experience to users.

Conclusion

It’s important to understand that a comprehensive SEO strategy is not just a quick fix, It is a continuous process which needs constant attention and effort to keep your Shopify store in sight within any search engine. By prioritising SEO and integrating it into the core of your business strategy, Shopify Plus merchants can set their businesses on a path to sustained success in the ever-evolving world of eCommerce. If you’re looking to boost your SEO and drive more organic traffic, Shopify’s platform offers all the tools you need to make it happen.