Shopify
October 25, 2024

Unlocking Shopify Plus: Integrating Third-Party Apps with Your Store

Tom Rees
October 25, 2024

In today’s rapidly evolving eCommerce landscape, integrating third-party apps with Shopify Plus can transform your store’s performance and drive growth. Shopify Plus comes with a huge range of apps and integrations, all of which can allow merchants and Shopify Plus developers to modify and optimise their business and improve efficiency. This article will explore the key benefits of integrating third-party apps with Shopify Plus, highlight top integrations across, and provide insights on selecting the right tools for your business.

The Benefits of Integrating Third-Party Apps with Shopify Plus

Integrating third-party apps can offer various benefits, including:

Streamlined Operations: From automated repetitive tasks such as inventory management and order processing, allowing your team to focus on strategic initiatives.

Improved Customer Experience: Enhance the shopping experience and customer interactions with personalised recommendations, live chat, and loyalty programs.

Increase Sales: Marketing and conversion optimisation apps can help attract more customers and boost the average order value of your store.

Data-Driven Insights: Make informed decisions on your customer behaviour and sales with advanced analytics and reporting tools.*Skin Inc 4X’s revenue with powerful Shopify plus customisations.

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"I was really drawn to Shopify’s ‘Plug and Play’ approach which lets us scale and adapt our business easily. Shopify Plus’s integrations have been crucial in empowering us to reach a global audience and ensure that every customer receives a personalized experience." - Skin Inc, Sabrina Tan, CEO and Founder

Selecting the Right Integrations for Your Business

Before integrating any app, identify your store’s specific business needs. Here are some factors to consider:

Business Goals: Are you looking to improve customer support, increase sales, or manage inventory more effectively?

Compatibility: Ensure that any app you consider aligns with your existing Shopify infrastructure.

User Reviews: Search for apps with positive feedback and high reviews and ratings from other merchants.

Researching and Selecting the Best Shopify Plus Apps

Once you've identified your needs, it's time to research potential apps:

Explore the Shopify App Store: Use filters to find apps that meet your criteria.

Compare Features: Evaluate different options based on functionality, pricing, and user reviews.

Utilise Free Trials: Take advantage of trial periods to test how well an app integrates with your store before making a commitment.

Installing and Configuring Apps for Maximum Efficiency

After selecting the right apps, the next step is ensuring they are correctly installed and configured. Follow the below steps for installation:

Find the App: Navigate to to the Shopify App Store and search for the app you want to install.

Install the App: Click "Install" and grant necessary permissions for integration.

Configure Settings: Follow the app’s setup guide to configure the settings to tailor the app's functionality to your business needs.

Optimising App Performance

Once your apps are installed, it's essential to ensure your apps perform optimally. Regular Updates: Keep your apps updated to benefit from new features and security enhancements.

Monitor Performance Metrics: Regularly track the app’s performance and impact on your store.

Test Functionality: Periodically test the app to ensure it’s working as expected

Managing Multiple Shopify Plus Apps

As your business grows, you may find yourself using multiple apps. Using multiple apps can improve your store, but it’s essential to manage them effectively to avoid any conflicts or performance issues.  Here are some tips for effectively managing multiple apps:

Centralised Dashboard: Use a tool or dashboard that allows you to monitor all app activities in one place.

Compatibility: Verify apps are compatible with each other and your Shopify theme.

Backup Data: Consistently back up your store data in case an app causes issues.

Review Usage: Periodically assess app usage and remove any that are no longer needed.

Top Integrations for Marketing, Customer Experience, and Payments

Choosing the right integrations can transform your Shopify Plus store. Here are some top recommendations across various categories:

1. Klaviyo:

A powerful email marketing tool that integrates seamlessly with Shopify Plus to help you create highly personalised email and SMS campaigns based on customer behaviour and purchase history.

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"Klaviyo makes it easy for our marketing teams to understand our customers and send personalised communications." - Erica Leon, Growth marketing specialist, Weee!

2. Yotpo:

Yotpo integrates reviews, user-generated content, and loyalty programs into Shopify Plus. It’s an invaluable tool that allows your customers to easily add reviews of your products. This app has been a game changer for our client, Avery Row, a lifestyle brand who saw increased customer trust and engagement.

Chaser, a contemporary clothing brand improves ROI and engagement by choosing Yotpo.

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"Yotpo has been a game-changer for our brand. The ability to have all these email features — with our SMS, loyalty, and reviews all under one roof — is something we have been seeking for years, even before we signed up with our previous ESP." - Phil Williams, Director of eCommerce Growth & Marketing, Chaser

3. ReCharge:

For subscription-based businesses, ReCharge simplifies recurring payments. By implementing ReCharge, brands can customise, analyse, and manage your repeat orders while seamlessly integrating with dozens of other apps.

For a UK brand Wild Deodorant, renewable product design leads to 6-digit subscriber count in 7 months.

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"The combined tech stack of Shopify and Recharge has really demonstrated the power of subscriptions and helped boost Wild to the next level much more quickly than we’d anticipated." - Charlie Bowes lyon, Co-Founder & CMO, Wild Cosmetics

4. Bold Commerce:

An app designed with Subscription Maximisers™ that converts more subscribers, and increases the value of every subscriber after they're subscribed.

The smooth migration of subscribers pays off for Sitka Salmon Shares.

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"For me, the biggest differentiator with Bold was how they modelled subscriptions, and the way their solution interacted with other applications. It felt very well organised." - Joe Barneson, CTO, Sitka Salmon Shares

5. Shopify Flow:

One of the native tools of Shopify Plus, Shopify Flow helps automate tasks and processes easily, including re-ordering stock and tagging customers based on their preferences.

Who Gives A Crap, used Shopify Flow to create customised automations aimed at streamlining the user experience for both DTC and B2B customers.

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"Without having a great system behind our B2B channel, it would be much harder to work out which products and customers are working best and make the right decisions to enable more growth." - Ratnatunga , Co-Founder

6. Hotjar:

Using Hotjar with your Shopify store can help unlock priceless qualitative insights to help you to make lasting improvements. The visual insights tell you how the customers behave so you can make the changes in your store accordingly.

Market materials, that helps connect construction material suppliers with customers across the UK, after installing Hotjar, tripled conversions in just one month.*

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"Without Hotjar, there’s no way I would have noticed this issue. It wasn’t visible in the data, and it’s not something I would have expected to see. Hotjar helped me see how our visitors experienced the site. Now I can spot issues I would never have seen before." - Andrew Haehn, Operations Director Materials Market

Conclusion

Integrating third-party apps with Shopify Plus is more than just adding features to your store—it’s about improving various aspects of your business that supports long-term growth and global eCommerce success. At WIRO, we specialise in helping brands unlock the full potential of Shopify Plus with tailored eCommerce integrations. From inventory management to personalised marketing solutions, we’ve supported our clients in building scalable, efficient systems that drive results.

Ready to transform your eCommerce store to the next level? We’re here to help!

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