In 2025, the landscape for eCommerce platforms continues to evolve, with businesses seeking the incredible set of features to optimise growth, conversion rates, and customer experiences. Whilst numerous platforms offer these features, BigCommerce and Shopify lead the charts. Statista data projects that, eCommerce revenue will grow at a 10.06% CAGR in coming years. For merchants and brands looking to scale in the UK, deciding between these two platforms can be a pivotal decision.
In this article, we’ll analyse key factors of BigCommerce and Shopify , offering insights on both platforms to to guide you towards the ideal solution for your business.
Overview of Shopify & BigCommerce
Shopify is one of the top eCommerce platform, known for its user-friendly design, flexibility, and broad range of apps and integrations. Considered one of the most user-friendly platforms in the business, it is ideal for small business owners without any coding experience. By 2025, Shopify has further solidified itself as the go-to platform for merchants wanting seamless scalability, especially those eyeing global expansion.
BigCommerce, on the other hand, is a SaaS eCommerce platform that is used to build and host online stores. This platform uses a straightforward content management system with a robust dashboard. This is ideal for companies those who require deep customisation without needing too many third-party apps.
Here’s a side by side comparison of Shopify and BigCommerce across key factors:
Shopify or BigCommerce?
When considering BigCommerce vs Shopify, it's essential to align the platform’s capabilities with your business needs. Shopify remains the platform of choice for businesses focused on scalability, ease of use, and seamless integrations. It’s especially well-suited for UK merchants looking to enter international markets, thanks to its advanced globalisation features and built-in support for VAT and multi-currency.
At WIRO, we've worked with numerous brands using Shopify’s customisation capabilities to build unique solutions tailored to their customer journeys. The flexibility of Shopify allows us to create engaging experiences without compromising on performance, helping these brands increase their conversion rates and AOV (Average Order Value).
BigCommerce, meanwhile, might be appealing to businesses that need a more affordable solution with less reliance on third-party apps. However, the platform's customisation limitations and lesser focus on user-friendly design can be a drawback, especially for smaller businesses or those looking to rapidly scale.
Conclusion
Both Shopify and BigCommerce are strong platforms, but the choice depends on what your business prioritises. If you're looking for a platform that offers ease of use, superior multichannel selling options, and seamless scalability, Shopify stands out as the better option for 2025.
WIRO’s experience with clients across various industries has shown that Shopify’s performance, especially when optimised, can significantly boost both conversion rates and revenue. For many brands, Shopify's customisability and globalisation tools give it the edge—especially in a competitive, fast-paced market like eCommerce in 2025.
We specialises in helping businesses unlock the potential of Shopify. Whether you’re looking to scale globally or enhance your store’s performance, we’ve been there before and know exactly how to help you succeed.
