In today’s fast-paced eCommerce landscape, choosing the right platform is important for success. As a leading Shopify Plus agency, we have seen how this platform can transform your online business.  Shopify stands as a leader in the eCommerce world, catering over 4.1 million active stores globally. Shopify Plus, basically is designed for high-volume merchants and large enterprises. More than 10,000 brands, including Nike, Allbirds, and Heinz, trust Shopify Plus to elevate their online presence and streamline operations with its advanced features. But what sets Shopify Plus apart? Let’s have a look on how specific brands utilise Shopify Plus features to elevate their online businesses and achieve success.

Understanding Shopify Plus

Shopify Plus is the enterprise version of the popular Shopify platform, designed specifically for fast-growing brands. Compared with standard Shopify plans, Shopify Plus provides a collection of advanced features, tools, robust support, and greater customisation.

Key Features of Shopify Plus

Scalability

Shopify Plus can handle massive traffic spikes and high-volume sales. This means your store stays up and running, even during peak sales. This feature allows businesses to scale seamlessly without compromising the performance.

‍How Gymshark Handles Massive Traffic?

Gymshark, a leading fitness apparel brand, Using Shopify Plus, Gymshark manage over 80,000 requests per second, ensuring that the store remains stable and fast, even during the peak sales. This scalability has enabled the brand to focus on growth, significantly increasing their revenue during major sales events.

Advanced Customisation

The platform allows access to the API and can create custom apps, thus providing a unique shopping experience and boosting conversion rates.

How Allbirds Create a Unique Shopping Experience with Advanced Customisation?

Allbirds, a leading brand known for its eco-friendly footwear, uses Shopify Plus’s advanced customisation feature to create a stunning shopping experience. Allbirds has developed APIs, custom app and created an omnichannel retail experience to allow customersbuy in-store and have products shipped directly to them.

Automation

Use tools like Shopify Flow to manage promotions, streamline operations, and save time.

How Does Heinz Streamline Operations Through Automation?

Heinz, a leading food and beverage company, has been leveraging Shopify Plus's automation tools to streamline its eCommerce  operations and adapt to changing market demands. Heinz automates tasks like  inventory management, order processing, and customer communication, saving up time to focus on strategic growth initiatives. By implementing these automations, Heinz efficiently manage its store and scale its operations across multiple regions.

Multi-Channel Selling

Shopify Plus helps in reaching your customers across multiple channels, including social media and online marketplaces. This Shopify Plus feature also helps businesses reach a broad audience and improve sales processes.‍

How Piglet in Bed Manages Global Operations Through Multi-Channel Selling?

‍Piglet in Bed, a luxury bedding brand, uses Shopify Plus's multi-channel selling capabilities to expand its reach globally. They also sell on like Brandalley. Piglet in Bed have custom inventory management to control stocks for their online and physical stores differently . Additionally, their US online store operates independently from the US warehouse, allowing for precise inventory control and efficient global operations.

Security & Support

Shopify Plus provides 24/7 support and enterprise-level security. This helps to maintain smooth operations and address issues promptly.

Shopify Plus Development: Working with an agency for your success on the platform

Investing in Shopify Plus development is vital for businesses aiming for long-term success in eCommerce space.  Here’s how WIRO, as a Shopify Plus agency and eCommerce growth specialist, helps you harness the full potential of Shopify Plus:

1. Performance Optimisations - We enhance your store's page speed, implement strong SEO technical structures, and ensure accessibility. These optimisations helps to improve user experience, boost search rankings, and make your store accessible to all customers.
2. Custom functionality - We develop custom features and functionalities tailored specifically to your business needs and requirements, ensuring your store to stands out.
3. Internationalisation  - Planning to expand globally? We guide you through the process of setting up and optimising your store for international markets, making it easier to reach worldwide.
4. Automations - We help you implement automations that streamline operations, improve efficiency, and support your eCommerce business growth.
5. Custom Apps and APIs - We specialise in creating a lot of custom app solutions, that cater to the unique needs of big brands, thus ensuring it is perfectly aligned with your business goals.

Conclusion

Shopify Plus is more than just an upgrade—it’s a game changer for eCommerce businesses ready to elevate their sales and growth.  With its robust features and the right Shopify Plus agency by your side, you can unlock new levels of online success. If you're looking to scale your eCommerce business to new heights, then Shopify Plus is the smart choice to make it happen.