Emerging brands face a unique set of challenges in the eCommerce landscape. Navigating the complexities of online selling can be overwhelming, especially when you are trying to establish a foothold in a competitive market. This is where an experienced eCommerce agency steps into play. By simplifying processes and offering tailored strategies, an eCommerce agency can help emerging brands not only survive but drive growth in the digital marketplace.
Challenges Faced by Emerging Brands
Starting out in eCommerce is tough. Emerging brands often struggle with several challenges.
1. Technical Complexity: For many new entrepreneurs, setting up an online store can be an overwhelming and time-consuming process, since it requires deep understanding of payment gateways and inventory management.
Piglet in Bed approached us 3 years ago with a site built by another agency with severe technical debt. As their eCommerce agency, we worked closely with them to improve their technical foundations, providing a more reliable codebase that streamlined their operations.
2. Market Saturation: With over 2.14 billion digital buyers worldwide, standing out in a crowded marketplace is crucial. Emerging brands must find unique ways to attract and retain customers in an increasingly competitive environment.
3. Scaling Operations: The operational complexities grow as the demand grows. Many brands find it difficult to scale their eCommerce platform efficiently, resulting in slow website performance and frustrated customers.
4. Resource Limitations: Startups are often defined by their relationship with money. Many startups operate with limited budgets and manpower.
5. Customising User Experience: Personalisation, which enhance customer satisfaction and drive sales plays a vital role in today’s market. However, emerging brands often lack the resources to create a tailored shopping experience.
For another client of ours, Dropdead, we crafted a fully bespoke and custom build. Their store went against the grain, with an audience that was grown during the Web 1 era. So, our designs needed to match the aesthetic and mood of the brand to appeal to their demographics. WIRO delivered a unique customer journey, focused on imagery.
6. Navigating Technical Barrier: Technical challenges like SEO issues affect the visibility and user experience thus making it difficult for brands to compete effectively.
How eCommerce Agencies Simplify Processes and Drive Growth?
1. Expert Guidance and Support: Emerging brands often lack the expertise required to navigate the complexities of eCommerce. An eCommerce agency provides valuable insights and support, helping brands to take accurate decisions about their online strategies. Agencies can also guide brands in optimising their websites for conversions, improve user experience, and implementing effective SEO strategies. Brands that invest in professional guidance can see up to a 20% increase in conversion rates.
2. Advanced Workflows: An eCommerce agency can help emerging brands streamline their operations by implementing custom solutions that automate repetitive tasks.
3. Custom Solutions: An eCommerce agency help emerging brands create custom solutions to meet the specific needs of a business. This includes designing unique user interfaces, integrating specific functionalities, and ensure it supports the business's growth.
We worked with Sisters and Seekers to deliver a custom community and loyalty programme. While we used Loyalty Lion as a base, we implemented extensive customisations in order to make it more engaging for their target demographics.
4. International Expansion Support: Expanding into new markets is a common growth strategy. eCommerce agencies provide expertise in internationalisation, ensuring that brands can navigate to new markets efficiently. This support includes multi-currency setups and localisation strategies.
5. Targeted CX and Data Led Strategies: eCommerce agencies specialise in crafting targeted marketing strategies that resonate with specific audiences. By adding data analytics, they can identify customer behaviour and preferences, allowing brands to modify their campaigns effectively. Targeting the right customers helps to drives sales, ultimately unlocking growth potential.
Conclusion
Partnering with an eCommerce agency can be the key to unlocking growth for emerging brands. If you are ready to take your eCommerce journey to new height and drive growth? Contact us today.
