A professional online presence is essential for any homeware store in this digital age. Your website isn’t just a portfolio; it’s a platform for you to convert visitors into clients. According to a study by Shopify, sales in the home furnishings eCommerce industry peaked at approximately £97 billion in 2021, claiming a 17% share of the total online retail market. Customising your Shopify theme can dramatically boost your conversion rates, helping you showcase your designs while creating a seamless user experience.
Proven Strategies for Boosting Conversion Rates with Your Custom Shopify Theme
1. Compelling Calls-to-Action
In an eCommerce store, CTA buttons is a prompt to drive visitors towards desired actions like making a purchase or signing up. Avoid using minimal impact CTAs such as “Shop Now”, “Buy Now”, instead consider using more subtle language such as “Discover More”, “Explore Collections” or “Shop Collection”. We added proper CTA in Eat Sleep Live’s website by placing clear, action-oriented buttons across key sections of their customised Shopify theme. Later we saw a noticeable increase in click-through rates and conversions.
2. High-Quality Product Images
Featuring well-curated photos of your products in the site is very crucial for a homeware store. Incorporate high-quality images and 360-degree views demonstrating how furniture can elevate a space.
We led Eat Sleep Live on the best approach for imagery and helped provide briefs for new images and videos to fit with the best CX practices.
3. Simplify Product Discovery with Intuitive Navigation & Filters
Making it easy for customers to browse through your product catalogue is essential for conversion success. Implementing clear navigation and advanced filtering options, helps customers to find an item they’re looking for. Example, whether it’s an Linen armchair or a green velvet armchair they’re for.
We’ve implemented a proper customised navigation and filtering option in Swyft, that helps shoppers quickly find exactly what they need.
4. Present Key Product Features in a Digestible Format
Clear and concise product details are critical when selling high-consideration items like homewares or furniture's. Your custom Shopify theme should feature product pages and details of the product should be simplified to avoid overwhelming customers with too much information.
We recently optimised Piglet in Bed product pages by presenting key features of the product easily digestible format through their custom Shopify setup.
5. Personalise the Experience with Custom Product Dimensions
Customisation is key to engaging today’s consumers. It can help improve customer loyalty, conversions, and acquisition costs. Especially when it comes to homeware stores, customers should be able to select between thousands of variants, choosing between different colours, sizes and see a live image response based on their selection.
WIRO integrated a custom product visualisation into Eat Sleep Live's Shopify store, allowing customers to choose size, width and wood colours with live previews. This personalisation increased customer engagement and conversions.
6. Give Customers Confidence with a Swatch Box Feature
For many shoppers, touching and seeing materials before making a purchase is important. Swatch box feature allows customers to request colour/fabric samples before buying the original product. This helps the shoppers to decide which one will match with the existing decor and the theme.
WIRO implemented a Swatch Box feature for Swyft, that allows customers to order 4,5 sample pieces of the fabric before buying.
7. Leverage Customer Testimonials and Social Proof
Nothing builds trust more than real customer experiences. A lot of people trust the brand and purchase products because they see other people using the items.
We’ve integrated customer testimonials and product reviews prominently to many of our client websites to build trust and interest in their products.
Conclusion
Increased conversion rates requires a multifaceted approach incorporating various tools and strategies. Choosing and customising the right Shopify theme can make a world of difference for your furniture and homeware stores.
Contact us today to find out how WIRO can help transform your homeware store to drive conversions with tailored and fully customised Shopify themes.
