In the world of eCommerce, providing shoppers with a streamlined, satisfying purchasing experience is key to driving sales.  One of the most effective strategy to achieve this is offering product bundles. Whether you're a small business or a global brand, selling product bundles can boost average order values, increase customer satisfaction, and improve conversion rates.

What is Product Bundling?

Product bundling is a marketing strategy to increase AOV where multiple products are grouped together and sell them as a single package at a discounted price. This approach creates value for shoppers while driving sales for retailers. For instance, pairing complementary items such as a skincare cleanser and moisturiser allows customers to conveniently purchase a complete solution while saving money. Its a marketing technique that numerous brands have utilised in creative ways to improve customer experience and conversion rates. This is mainly because product bundles use a 'buy more, pay less' strategy, that strengthens the perceived value of the products to customers.

Why are Product Bundles important?

Product bundles simplify the decision-making process for shoppers, offering curated solutions tailored to their needs. Shoppers are more likely to choose bundles when they see the benefits of getting a complete solution in one purchase. By creating a bundle you’re making life for your customers much easier by allowing them to find everything they need in one place. Creating a bundle brings an opportunity to showcase related products and cross-sell items that shoppers might not have considered otherwise. The product bundle strategy can also be tailored during holiday seasons such as Christmas gift bundles or New Year gift sets. Implementing product bundling can increase average order value of your eCommerce store, decrease your marketing and distribution costs and reduce inventory waste.

Benefits of Selling Bundles on Shopify

Selling bundles is a win-win solution that enhances the shopping experience while driving business growth. Selling product bundles on Shopify offers many advantages for both retailers and shoppers:

1. Increased Average Order Value (AOV):

One of the key benefits of selling bundles is that, it encourage shoppers to spend more by presenting them with attractive deals which can significantly increase AOV. When customers see related products bundled together at a slight discount, they’re more likely to add the bundle to their cart. The perceived value of getting multiple items for a lower combined price prompt customers to spend more and ultimately driving higher revenue per transaction.

2. Enhanced Customer Experience (CX):

Offering bundles creates a seamless and convenient shopping experience for customers by simplifying the shopping process. Instead of searching for individual items, it make it easier for customers to discover a carefully curated selection of related products all in one place thus saving them time and effort.

3. Inventory Management & Optimisation:

Bundling allows you to strategically manage your inventory by clearing out slow-moving inventory by pairing it with bestsellers, thus optimising stock turnover and keeping customers happy. This strategy to be smart with stock avoids waste and saves money on promotion, distribution, and unused inventory.

4. Competitive Advantage:

Bundling products gives your business a competitive edge by offering customers the best deal online and valuable shopping experience. Well-crafted bundles can set your brand apart from competitors, and positioning you as the go-to source for comprehensive solutions that address customers' needs.

5. Seasonal & Holiday Shopping:

Products bundles can be implemented for seasonal promotions, holiday sales, or special occasions. Creating themed bundles enables you to customise your product offerings and helps spread out demand.

Examples of D2C Brands Product Bundling from WIRO

WIRO has successfully implemented product bundling strategies to several D2C brands in the UK:

1. Smel

Smel, a fragrance brand offering luxury scents for a fraction of the price with curated bundles, allowing customers to explore a variety of scents in one package. Their Discovery Sets are perfect for trying multiple perfumes before committing to a full-sized bottle, enhancing the customer experience and driving repeat purchases.

2. Avery Row

A sustainable baby and toddler brand, provides Baby Changing Bag Bundles that include essentials like changing mats, organisers, and baby blankets. These bundles are a hit with new parents, combining functionality with beautifully designed products that make on-the-go parenting easier.

3. Piglet in Bed

Piglet in Bed, a luxury brand specialising in premium bed linens and home goods,  offers Bedding Bundles that pair collection of duvet covers, pillowcases, flat sheets and fitted sheets. These thoughtfully curated sets save shoppers time while ensuring a coordinated and stylish look for their bedrooms.

How to create perfect Product Bundles in Shopify

Creating effective product bundles on Shopify requires strategy and the right tools. Here’s how you can create a perfect product bundles that are both appealing and effective:

Analyse Customer Data: Use Shopify analytics to identify popular product combinations.

Leverage Shopify Apps: Simplify the process of creating and managing bundles by using apps like Bold Bundles or Bundle Builder.

Set Competitive Prices: Implement thoughtful product bundling pricing that appeals to shoppers while maintaining profitability.

Showcase Value:  Clearly highlight the savings and benefits of purchasing the bundle. Eg: “Save 20%” on this bundle or “Buy 2 Get 1 Free.”

A/B Test Your Bundles: Test different combinations and pricing strategies to determine the best-performing.

Conclusion

Product bundling is a proven strategy to enhance customer experiences and boost sales. However, bundling success for your site will depend on the type of products you’re grouping together and how your customers respond. By leveraging Shopify’s tools and insights from successful D2C brands, businesses can curate bundles that resonate with shoppers. Whether it’s increasing AOV or offering convenience, product bundles are a win-win for both customers and merchants.

Ready to optimise your Shopify store with tailored bundles? Let WIRO guide you in creating impactful strategies that deliver results.